This morning Tim O’Reilly, who was one of the self-claimed alpha geeks who coined “web 2.0″, and “opensource” spoke about web 2.0 and the enterprise.
harnessing the collective intelligence of your customers, turning your back-office data, your internal processes, into services that your customers and business partners can access directly.
In short, there was a dramatic a-ha moment for me that posited the true value associations will continue to have—-if they execute accordingly.
Web 1.0 was all about the machine. The value was the physical computer.
Web 2.0 is<was> all about the network in the broadest sense–the connections, the social networks, the friends. How valuable is the machine now if your not connected?
The future <and the present> is about enabling your members to make meaning of all the data, information, and knowledge they are now connected/inundated with.
This is the value associations are positioned for and can excel in—-using connections to make meaning from all the data, information, knowledge.
I hope as an industry we adapt, evolve, or risk dying slowly because it sounds like we might be behind the curve of consumer companies and tech start-ups.
